Social Media Captain Wing-Its Continue to Crash
Are you a Captain Wing It when it comes to social media or marketing? One of my colleagues, Bill Napolitano, coined this phrase several years ago after experiencing many small business owners, C suite...
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Keywords a Bridge to an Integrated Marketing Plan
Credit www.sxc.hu Before the Internet, marketing was viewed by many as advertising by those who engaged in services and products. Yet, the purpose of marketing is to: Attract attention Build the...
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How a Sales Blog May Increase Sales
A recent posting over at Sold Lab shared 6 points in how to increase sales through the use of a sales blog. Each of the points expressed by the writer are valid. What the posting does not address is...
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More BAMM – Branding, Alignment, Marketing, Metrics – More Buck$
Years ago, families all over the US experienced the Flintstones cartoon. As the cartoon evolved, Fred and Wilma had a daughter named Pebbles while Barney and Betty adopted a son named Bamm-Bamm. Now...
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Create Captivating, Compelling and Consistent Marketing Messages to Increase...
Having engaged in education based marketing through article marketing for the last six years, I truly “get it” when it comes to creating messages that attract more inbound visitors (think prospects or...
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Marketing Metrics – What Are Yours?
If you cannot measure the overall impact of your marketing metrics, then you cannot manage your marketing. So this leads to what are your marketing metrics for both your online (inbound sales leads)...
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Do You Truly Have A Sales Problem?
Credit www.sxc.hu Many times sales coaches or business improvement consultants are hired because there is a sales problem. Yet, after the dust settles, the real problem is not how to increase sales...
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Business Orbit, Anyone? – Friday’s Editorial
Social media has expanded the business orbit from the small business owners to super larger organizations. And this phrase business orbit is probably the most accurate one, yet probably most under...
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Brain Farts and Small Business Start Ups
Being an entrepreneur for many small business start ups begins as a brain fart. What I mean is all of a sudden, an individual gets the idea, almost magically without warning, “Hey, I can do that...
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How Buying and Selling Create Layers of Trust
Trust is a two way street for both those buying solutions (goods and services) and those selling solutions. Each time a successful encounter happens another layer of trust is added to the existing...
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